If you’re still drinking diet soda, you might want to consider breaking the habit. The aspartame in your drink is interfering with your health in a big way. Many studies have shown just how damaging aspartame can be, including a study out of Arizona State University. The study, published in the Journal of Applied Nutrition, determined that aspartame causes brain damage by leaving traces of methanol in the blood. Another study, published in the U..S National Library of Medicine, found that long-term consumption of aspartame leads to an imbalance of antioxidants in the brain. Research suggests a possible connection between aspartame and brain tumors.
With all of the compelling research about the dangers of aspartame on human health, it’s a wonder that anyone still drinks diet soda. But with the increased awareness, sales have dropped. Overall sales of carbonated soft drinks dropped for the 11th consecutive year in 2016. Diet sodas in particular are in a record low demand.
Studies have shown that the majority of consumers are now seeking drink alternatives to soda that seem healthier, such as juices or flavored waters. Consumers want less calories and drinks that don’t include aspartame. Both Diet Pepsi and Diet Coke reported declines of over 5% while Diet Mountain Dew saw a 4.8% drop.
It turns out that Coca-Cola has plans to run its first ad defending aspartame and the safety of artificial sweeteners, at an attempt to gain back their customers.
As awareness about aspartame increases, consumers are beginning to make better choices. The video below is an example of an honest Coca Cola commercial – one you will never see while flipping through channels on your T.V. It’s a voiced-over version of the original Coke commercial.