At first glance, divorce lawyer James A.W. Mahon’s business card might not look all that unusual. But a closer look reveals a rather clever ‘feature’ that has many on the internet chuckling.
The card – an image of which has made its way to the front page of Reddit – interestingly features a slight perforation down the middle.
It also contains the same contact information on both sides. Why would Mr. Mahon design his card like this, you ask?
Well, the card is actually two.
Get it? Several Reddit users apparently have.
“I get the right side,” wrote user ‘ogbarisme,’ mocking a potential conversation disputing lovers might have. “I deserve the right side, you get the left you cheating vagabond!”
“Bad marketing,” chimed ‘ThePhoebus.’ “When you divorce, you don’t want to share anything anymore.”
“I wonder if this helps kick the whole process off well because of the humour [sic] attached,” speculated ‘WildTurkey81.’ “End of the first meeting, they’re handed this. A little chuckle and a smile.”
A blog post reportedly associated with the card’s designer helps shed some light on why they chose that look.
We wanted it to have universal quality so it wasn’t long before the idea of splitting and dividing started working it’s [sic] way into the card.
Seeing as we’ve recently received a request for more cards from our client we can only assume they’ve been a nice addition to an otherwise not-so-nice profession.